Nebula is a sci-fi alcoholic drink concept envisioned initially by Adel, with the intent to be used in a themed-experienced environment.

 

The sci-fi setting behind this fictional product is set in the far future, where humanity has access to vast space travel across the stars. Being able to reach Sagittarius B2, a star-forming cloud in the center of the Milky Way galaxy, where the chemical ethyl formate, which smells like both raspberries and rum, has been found. 

With future technology, they extract the compound from the cloud to form the cosmos own form of Rum. 

 

The visual direction was created to capture the mystery and beauty behind the nebula, and amplify product appeal.