Goal
The concept for Azure came together by envisioning a phone with a 3rd camera delivering anamorphic captures. We envisioned a smartphone built for creators who want a bold, cinematic looks without needing a camera out of their budget.
We then created a booth-showcase as an addition to show the intended display design for pop-up events, college campuses, or tradeshows for proper targete audiences.
Category
3D Product VisualsExhibition DesignProduct ConceptMotion
Autodesk Maya
Redshift Render Engine
Adobe Illustrator
Adobe After Effects
Ableton Live
Art Direction
We choose this art direction to evoke both excitement and clarity. We wanted to give a sense of urgency, reinforcing the idea that this smartphone can elevate your workflow—and you don’t want to miss out. A cool blue palette enhances this feeling, bringing a sense of precision and appeal while maintaining a sleek, modern look. Every shot was composed to emphasize movement and transformation, mirroring the way this lens reshapes mobile filmmaking.
Exhibition Design
The exhibition booth was designed to draw attendees in with bold visuals and an immersive atmosphere. The cool blue tones kept things sleek and modern, creating a high-tech vibe that matched the cinematic feel of the lens. The goal wasn’t just to show off the product, but to make people feel the rush of capturing pro-level visuals straight from their phone.
